Helping coaches and athletes create environments where people engage, explore and learn through the game.

Coaching is Teaching

Many coaching sessions look organised but produce very little learning.

Players stand in lines.
They wait their turn.
They repeat drills.

Craig’s sessions look different.

Athletes are constantly:

• moving
• interacting
• solving problems
• discovering solutions

What some once called “Gunny madness” is actually carefully designed learning environments where athletes stay engaged and thinking.

Why Craig’s Coaching Feels Different

The Coaching Question

Craig often asks athletes a simple question:

What do you notice?

Instead of being told what to do, athletes begin to recognise:

• space
• pressure
• timing
• opportunity

They learn to read the game for themselves.

What do you notice?
— Gunny

The Three Non-negotiables

Work hard

Have fun

Main Focus

It Depends

Learn Craig’s Coaching Model

If you want to improve how you coach, teach or design training environments: